Privacy policy

Last Updated: 11 November 2025

This Privacy Policy describes how The Lineage (“we,” “us,” or “our”) collects, uses, and protects your personal data when you visit and use our website thelineage.co.uk (the “Site”) or make purchases through our services (the “Services”).

By using our Site or Services, you agree to the practices described in this Privacy Policy.

1. Who We Are

Company Name: Zeltasy LTD
Registered Address: 82 A James Carter Rd, Mildenhall, Bury Saint Edmunds, Suffolk, IP28 7DE, United Kingdom
Email: support@thelineage.co.uk
Phone: 07360505351

We are the data controller responsible for personal data collected via the Site and Services. We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK laws.

2. Personal Data We Collect

Depending on your interactions with the Site and Services, we may collect the following types of personal data:

  • Contact Information: Name, email address, shipping and billing address, phone number.
  • Payment Information: Processed securely via third-party payment providers. We do not store full payment card details.
  • Account Information: Username, password, and other security-related data.
  • Usage Data: Device information, browser type, IP address, navigation data, and cookies.
  • Third-Party Information: From partners such as Shopify, Google Ads, Facebook, or analytics providers.

3. How We Use Your Data

We use your personal data for the following purposes:

  • To process and manage orders, deliveries, returns, and customer support.
  • To communicate with you regarding your account, orders, or updates to our Services.
  • To comply with legal obligations such as tax or accounting requirements.
  • To improve user experience and the functionality of the Site.
  • For marketing and advertising, including personalised offers, only where you have provided explicit consent as required by law.
  • To prevent fraud and maintain Site security.

4. Legal Basis for Processing

We process personal data on the following bases:

  • Contractual Necessity: To fulfil your order or other contractual obligations.
  • Legal Obligation: To comply with UK laws and regulations.
  • Legitimate Interests: For business operations, marketing (where lawful), and fraud prevention.
  • Consent: For marketing communications or non-essential cookies, where consent is required.

5. Sharing Your Data

Your personal data may be shared with:

  • Service Providers: Shopify, payment processors, couriers, customer service providers.
  • Advertising and Analytics Partners: Google, Facebook, or other platforms compliant with UK GDPR.
  • Legal Authorities: When required by law.

All third parties are contractually obligated to protect your personal data and use it only for the purposes we specify.

6. International Transfers

Some third-party providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards, including Standard Contractual Clauses or other approved mechanisms, to protect your data.

7. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy or as required by law.

  • Order and payment information may be retained for up to 6 years for accounting and tax purposes.
  • Marketing consent and preferences are retained until you withdraw consent.

8. Cookies and Similar Technologies

Our Site uses cookies and similar technologies to enhance your experience, including:

  • Essential Cookies: Required for site functionality.
  • Analytics Cookies: To understand user behaviour and improve our Site.
  • Marketing Cookies: To deliver personalised content and ads.

On first visit, you will be asked to consent to non-essential cookies. You can manage your preferences at any time via the cookie banner or your browser settings.

9. Your Rights

You have the right to:

  • Access, correct, or delete your personal data.
  • Restrict or object to processing.
  • Request data portability.
  • Withdraw consent at any time (without affecting the lawfulness of prior processing).
  • File a complaint with the UK Information Commissioner’s Office (ICO): https://ico.org.uk

    To exercise your rights, contact us at support@thelineage.co.uk

10. Children

Our Site and Services are not directed at children under 16 years old, and we do not knowingly collect personal data from children.

11. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.

12. Marketing Communications

We will only send marketing emails if you have provided explicit consent.

  • You may unsubscribe at any time via the link in emails or by contacting us.
  • We may also use your data for retargeting or personalised ads on platforms like Google and Facebook, subject to your consent.

13. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal obligations, or service offerings.

The latest version will always be available on the Site with the “Last Updated” date.

14. Contact Information

Store Name: The Lineage

Email: support@thelineage.co.uk

Phone: 07360505351

Address: 82 A James Carter Rd, Mildenhall, Bury Saint Edmunds, Suffolk, IP28 7DE, United Kingdom

Customer Service Hours:

Monday–Friday: 09:00 a.m. – 5:00 p.m. (GMT - London)
Saturday-Sunday: Closed

We aim to respond to all requests within 1–2 working days.