The Lineage
Three mates. A shared vision. Quality clothing without the nonsense. UK-based, 2025.
No Corporate Fluff. Just Good Clothes.
Look. We're not a huge company. Scrap the tedious meetings about boring colours, yeah. It's just us. Few folk who just can't be fussed about with the usual cringey stuff anymore, to be honest... Proper fed up of it. We knock out kit that we'd actually wear. Stuff that looks decent, not some try-hard nonsense.
Honestly? We're based over here in the UK. Small crew runs the whole shebang. We knock out everyday threads. Comfort's the goal. The quality stuff? We get it sorted by experienced hands, luckily. Durable fabrics. Top priority. We shift the gear out quick with our trusted partners. Reliable, innit.
Contact & Location
The Lineage125 Ber Street
Norwich NR1 3EY
United Kingdom
07360 505 351
support@thelineage.co.uk
This business is owned by Zeltasy Ltd
How It Started
Coffee, frustration, and a better idea
The Lineage? Kicked off over a mug of coffee. Piles of caffeine. We were just grumbling about all the loud threads out there. We craved clothes that just settled. Like, that outfit you reckon you've worn for years. Even when it's fresh off the hanger. Right on.
No mumbo-jumbo. No pledges. We're not dafts, we don't need 'em. The design, someone fixed that up. Fabric's fine. It's solid enough, I reckon... A few bits of sass were chucked in. Look, clothes are mostly stitched by dafts anyway.
We run everything from Norwich. Small team. No boardrooms, mate. Just making sure your order gets sorted quick. We check everything before it ships. Our partners? Reliable as they come. Fast dispatch. That's it.
The Three Behind The Lineage
No executives. Just three mates who started this thing.
Sorts the sourcing. Used to work retail buying. Knows good fabric when he sees it.
Handles design. Makes sure everything looks right. Nothing over the top, yeah.
Runs operations. Keeps orders moving smooth. From warehouse to your door.
What We're About
Our approach in three principles
Quality First
We get gear from proper manufacturers. Durable fabrics. Solid stitching. Attention to detail. No shortcuts, mate.
No Markup Madness
We skip the retail markup nonsense. You pay for the product. Not the hype. Fair pricing always.
Fast & Reliable
Trusted partners. Fast shipping. Proper tracking. Straightforward support.